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✅ Key Facts
- Master-planned community by Emaar Properties with 22 Residential Clusters
- 5,599 Residences in total
- Site area: approx 60 million sq ft (≈5.54 million m²).
- Projected development value: ~ AED 41 billion.
- Location: Dubai Investment Park 2 (DIP-2), located at the junction of Expo Road (E77) & Emirates Road (E611).
- Property types: Villas (3-, 4-, 5-bedroom independent villas and 4 bedroom twin villas).
- Freehold ownership for all nationalities.
- Delivery: Handover expected around 2029.
- Pricing: Starting from approx AED 5.5 million+ for Independent villa units. Per square feet price ranges between 1700-2100 AED.
- Payment plan: 10% down payment, 70% during construction, 20% on handover.
🌟 Unique Selling Points & Lifestyle Features
- Equestrian & polo-inspired theme: The polo field and equestrian facilities are central to the concept- a unique niche in Dubai’s villa market. 340,000 SqM of Polo Field & Stables Expanse.
- Extensive open-spaces and green linkages: 1.59 million SqM in total. Green belts, trails, loops linking residences, emphasising wellness, nature and movement.
- Resort-style amenities:
- Clubhouse (5,600 SqM) with dining, lounges, social spaces.
- Sports courts (football, padel, etc.), mini-golf, dog park, fitness/wellness zones.
- Connectivity + tranquillity: Positioned in DIP-2: close enough to major hubs, yet away from dense urban noise.
📍 Location & Access: Strategic Strength
- 5 minutes to Al Maktoum International Airport (DWC).
- 20 minutes to Dubai Marina & Marina Mall.
- 35 minutes to Downtown Dubai & Dubai Mall.
- Strong future-growth corridor: Area around DIP-2, Expo Road, Emirates Road is expected to benefit from infrastructure and new hubs.
📊 Investment / Strategic Considerations
Pros:
- Very strong developer (Emaar) brand = credibility.
- Scarcity in luxury villa supply, especially themed/resort-style.
- Niche equestrian appeal may attract high-end buyers & premium rentals.
- Early-phase pricing (AED 5.5 m+ for villas) suggests entry opportunity.
- Per square feet price ranges between 1700-2100 AED. Similar Emaar properties peaked between 3000-5500 AED (Dubai Hills, Ranches and Emirates Hills), so base case is strong.
- Freehold, off-plan – capital appreciation potential as community develops.
Risks / Blind Spots:
- Hand-over still several years away (2029) → carrying costs, time for returns.
- Location is a bit further out compared to established villa communities (e.g., Dubai Hills). Commute times may deter some buyers.
- Market competition: other high-end villa communities might pull share.
- Execution risk: At this scale, delivery, amenities and finishes must meet expectations.
- Timing: Macro-factors (inflation, regulatory changes, investor sentiment) will impact realisation of value.
🎯 Target-Audience Fit
- Families seeking premium villa living with resort amenities + nature focus.
- Investors targeting capital appreciation in high-luxury niche segment.
- Buyers who value equine / polo lifestyle or unique community theme.
- End-users who prioritise community, green space, wellness, less urban hustle.
✅ My Take
As your strategic real-estate advisor: this is a high-potential bet, but one you hold for mid-to-long term (3-5+ years) rather than a quick flip. The niche equestrian theme gives it cutting-edge appeal in Dubai’s luxury villa market, especially backed by a premium developer. However, location and timeline mean buyers must be comfortable with waiting and trusting the execution.
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